On October 9, the Centers for Medicare & Medicaid Services (CMS) Innovation Center, issued a Request for Information (RFI) about the Innovation Center’s proposed Medicare $2 Drug List Model (the M2DL Model), which aims to test whether offering low-cost, clinically important generic drugs can improve medication adherence, lead to better health outcomes, and improve satisfaction with the Medicare Part D prescription drug benefit. The RFI includes a sample list of prescription drugs that it intends to include and seeks input from healthcare stakeholders on the sample list of drugs and other features (i.e., outreach efforts and maximizing stakeholder participation) of the model. Comments in response to the RFI may be submitted through the Innovation Center’s online survey portal by December 9, 2024.
Continue Reading CMS Innovation Center Seeks Feedback on Medicare $2 Drug List ModelFDA Calls Out a Migraine TV Ad for Misleading Viewers
The FDA recently provided its opinion on a pharmaceutical television ad that should help other pharmaceutical companies in their own advertisements. The Office of Prescription Drug Promotion (OPDP) of the U.S. Food and Drug Administration (FDA) informed pharmaceutical company AbbVie that their television ad for migraine medication, Ubrelvy, featuring Serena Williams “…makes false or misleading representations and suggestions about the efficacy of Ubrelvy.” The letter focused on efficacy claims made in the advertisement. The 30-second ad shows Serena Williams experiencing symptoms of a migraine while getting ready to go on stage. The ad then goes on to show how one dose of Ubrelvy helped Serena feel better, and she is later shown smiling and laughing as she walks onto a talk show stage. The FDA’s letter explains that in the original storyboard for the ad, Serena experiences migraine pain in the afternoon and feels better before her talk show appearance in the evening. The FDA contends that the televised ad does not accurately portray the time lapse that was in the storyboard version. The FDA stated that, “This compelling before-and-after presentation in conjunction with claims such as, “One dose works fast to eliminate migraine pain” and “UBRELVY QUICKLY ELIMINATES MIGRAINE PAIN” (emphasis added) misleadingly suggests that Ubrelvy eliminates migraine pain and symptoms more quickly than was demonstrated in the clinical trials.” The letter also claims that the ad “…misleadingly suggests that Ubrelvy will provide a greater treatment benefit to patients suffering from migraine headache than has been demonstrated.”
Continue Reading FDA Calls Out a Migraine TV Ad for Misleading ViewersCMS Releases CY 2025 Medicare Physician Fee Schedule Proposed Rule
On July 10, the Centers for Medicare & Medicaid Services (CMS) released the Calendar Year (CY) 2025 Medicare Physician Fee Schedule Proposed Rule (2025 PFS Proposed Rule), which contains proposals to update PFS payment rates, improve payment for and access to behavioral health services, extended telehealth flexibilities, establish ways to enhance access to primary care services, and strengthen the Medicare Shared Savings Program (MSSP).
Key Takeaways
- The CY 2025 PFS Proposed Rule continues efforts by the Biden-Harris Administration to strengthen access to primary and behavioral health care by establishing new codes and payments and adding services to help beneficiaries and practitioners to safely administer and receive care in their own home.
- CMS put out several press releases and fact sheets to inform the public on these changes. The complete proposed rule can be found in the Federal Register here.
The CY 2025 PFS Proposed Rule includes the following proposals:
- Updates to the PFS payment rates: CMS is proposing to lower PFS payment rates by 2.93% in 2025 compared to payment rates in 2024. In dollars, this change amounts to a conversion factor of $32.36 which is a decrease of $0.93 from the CY 2024 conversion factor of $33.29.
- New codes for Caregiver Training Services (CTS): CMS would like to establish new coding and payment for caregiver training for direct care services and for caregiver behavior management and medication training. Topics of training can include techniques to prevent decubitus ulcer formation, wound dressing changes, infection control, special diet preparation, and medication administration. CMS is also proposing to allow the training services to be provided to caregivers via telehealth.
- Services addressing Health-Related Social Needs (HRSNs): CMS is issuing a broad Request for Information (RFI) on the Community Health Integration (CHI) services, Principal Illness Navigation (PIN) services, and Social Determinants of Health (SDOH) Risk Assessment to engage the public on how the agency can refine the program for future rulemaking. CMS is specifically requesting comments on other types of auxiliary personnel (including clinical social workers); other certification/training requirements that are not captured in current coding and payment for these services; how codes are furnished in conjunction with community-based organizations; and how to improve utilization in rural areas.
- Updates to Telehealth Services: Starting in January 1, 2025, CMS is proposing a telecommunications system that can include two-way, real-time audio-only communication technology for any telehealth service provided to a beneficiary in their home if the beneficiary is incapable of or does not consent to using video. In addition, this proposed rule will continue to allow distant site practitioners to use their currently enrolled practice location instead of their home address when they provide telehealth services from their home. CMS is also proposing to permanently adopt a definition of “direct supervision” that allows physicians or supervising practitioners to provide said supervision through-real time audio and visual interactive telecommunications. Lastly, for billing purposes, CMS is proposing to continue their current policy that allows for teaching physicians to administer care virtually when residents are involved in all teaching settings. For example, a three-way telehealth visit with the patient, resident, and teaching physician all in separate locations.
- New codes for Advanced Primary Care Management Services (APCM): The 2025 PFS Proposed Rule establishes three new HCPCS G-codes and payments for a new set of APCM services. These new services incorporate elements of existing care management and communication technology-based services into a bundle of services including Principal Care Management, Transitional Care Management, and Chronic Care Management. Beginning January 1, 2025, CMS is proposing that physicians and non-physician practitioners (NPPs) who use an advanced model of care delivery can bill for APCM services as long as they are responsible for their patient’s primary care needs. CMS is proposing a performance measurement requirement as a condition of payment for APCM services called the Value in Primary Care MIPS Value Pathway (MVP) which was developed to include clinical quality measures that are foundational to primary care.
- Updates to Behavioral Health Services: CMS is proposing several updates for behavioral health services. To increase access to psychotherapy, the agency is proposing to use Medicare payment for digital mental health treatment devices used in both professional behavioral health services and ongoing behavioral health care treatment within a behavioral health treatment plan of care. CMS is also proposing to establish separate coding and payment for safety planning interventions for patients in crisis including those with suicidal ideation or at risk of suicide or overdose. More specifically, CMS will create an add-on G code that would be billed with an E/M visit or psychotherapy service when practitioners personally provide safety planning interventions. Additionally, CMS will create codes for the following services:
- Three new HCPCS codes to monitor how digital mental health treatment devices are used as a part of overall behavioral health care;
- Six G codes to mirror current interprofessional consultation CPT codes for practitioners in specialties whose covered services are limited by statute to services for the diagnosis and treatment of mental illness (including Clinical Psychologists, Clinical Social Workers, Marriage and Family Therapists, and Mental Health Counselors);
- A monthly billing code that requires specific protocols in furnishing post-discharge follow-up contacts that are performed in conjunction with a discharge from the emergency department for a crisis encounter, as a bundled service describing four calls in a month.
- Changes in coverage for Rural Health Clinics (RHCs) and Federally Qualified Health Centers (FQHCs): CMS is proposing to make a significant change for RHCs and FQHCs for primary care services. CMS will require that RHCs and FQHCs to explicitly provide primary care services instead of being “primarily engaged” in providing these services as indicated in sub-regulatory guidance. This new rule will not stop RHCs or FQHCs from continuing to provide specialty care, but it will encourage RHCs and FQHCs especially in rural areas to provide primary care services in those communities.
- Changes to the Medicare Shared Savings Program (MSSP): CMS proposes establishing a new “prepaid shared savings” option which will help ACOs that have a history of earning shared savings an advance of savings which they use to make investments that would aid beneficiaries such as investments in direct beneficiary service, staffing, and investments to improve care coordination. CMS is also proposing a new quality measure set called the Alternative Payment Model (APM) Performance Pathway (APP) Plus Quality Measure Set to move towards the Universal Foundation of quality measures and to better align with the quality measures reported by Shared Savings Program ACOs with the Medicaid Core Sets, the Marketplace Quality Rating System, and Medicare Advantage and Part D Star Ratings. In the PFS proposed rule, CMS also proposes to further incentivize ACOs that serve members in rural and underserved communities by adopting a health equity benchmark adjustment similar to the one in the ACO REACH Model, which has been associated with increased safety net provider participation. Lastly to improve financial calculations within the program, CMS is proposing a calculation methodology to address the impact of improper payments in recalculating expenditures and payment amounts used in Shared Savings Program financial calculations upon reopening a payment determination.
Conclusion
Public comments on the Medicare PFS Proposed Rule closes on September 9, 2024 and is expected to be finalized by November 1, 2024. If finalized, these rules will take effect on January 1, 2025. To learn more about recent federal proposed rules such as the CY 2025 Hospital Outpatient Prospective Payment System (OPPS) and Ambulatory Surgical Center (ASC) proposed rule (CY 2025 OPPS/ASC Proposed Rule), visit our blog or contact the professionals listed below.
CMS Innovation Center Outlines Data Sharing Principles
The Centers for Medicare & Medicaid Services (CMS) Innovation Center (the Innovation Center) published its data-sharing strategy, which seeks to further enable data sharing while ensuring proper security, risk management, and privacy obligations. The strategy outlines the Innovation Center’s approach to identifying data sharing needs across Innovation Center models and highlights the importance of data in developing and testing innovative healthcare payment and service delivery models.
Continue Reading CMS Innovation Center Outlines Data Sharing PrinciplesHHS Reorganizes ONC and Bolsters AI Leadership
On July 25, the Department of Health and Human Services (HHS) announced a number of organizational changes, including renaming the Office of the National Coordinator for Health Information Technology (ONC) to the Assistant Secretary for Technology Policy and Office of the National Coordinator for Health Information Technology (ASTP/ONC), among other actions. These organizational changes reflect heightened focus to provide oversight and issue policies governing the use of individuals’ health data and the development of artificial intelligence (AI) technologies. It also demonstrates HHS’ aim to address recent cyberattacks against the healthcare sector entities.
Continue Reading HHS Reorganizes ONC and Bolsters AI LeadershipCMS Notice of Funding Opportunity for the Innovation in Behavioral Health Model Open Until September 9, 2024
In January 2024, the Centers for Medicare and Medicaid Services (CMS) announced a new innovation care delivery model that seeks to bridge the gap between behavioral and physical health. The Innovation in Behavioral Health (IBH) Model aims to improve the quality of care and behavioral and physical health outcomes for adults with moderate to severe mental health conditions and substance use disorders (SUDs). The IBH Model will service beneficiaries who are enrolled in Medicare and Medicaid, including those who are dual eligible.[1] These populations experience higher than average rates of mental health conditions or SUDs, or both, highlighting the importance of a model that integrates behavioral and physical healthcare as well as addressing health-related social needs (HRSN).[2]
Continue Reading CMS Notice of Funding Opportunity for the Innovation in Behavioral Health Model Open Until September 9, 2024FDA Publishes FAQs Around Its Recent Laboratory Developed Tests Final Rule
Linda Malek and Jason Johnson are partners in Crowell’s Health Care and Privacy & Cybersecurity Groups, and have a particular focus on advising clients on compliance issues related to clinical research and clinical trials. Stephen Holland is Senior Counsel in Crowell’s Government Affairs Group and previously served as Senior Health Counsel to the U.S. House Committee on Energy and Commerce, where he advised on FDA policy, including legislation related to medical devices and laboratory developed tests.
The FDA has provided answers to the most common questions it has received regarding its final rule on laboratory developed tests (LDTs) (the “Final Rule”). The answers are styled as FAQs that are organized by topic areas. The FAQs can be found here. If there is a question that is not answered, the FDA encourages individuals to submit questions to the FDA through the mailbox at ldtfinalrule@fda.hhs.gov. The FDA notes that it intends to update the FAQs periodically so entities should check the webpage often for additional answers.
Continue Reading FDA Publishes FAQs Around Its Recent Laboratory Developed Tests Final RuleFDA Issues Guidance on Using Electronic Health Records and Medical Claims Data in Clinical Studies
Linda Malek and Jason Johnson are partners in Crowell’s Health Care and Privacy & Cybersecurity Groups, and have a particular focus on advising clients on compliance issues related to clinical research and clinical trials. Stephen Holland is Senior Counsel in Crowell’s Government Affairs Group and previously served as Senior Health Counsel to the U.S. House Committee on Energy and Commerce, where he advised Members of Congress and their staffs on FDA policy.
On July 25, the Food and Drug Administration (FDA) issued final guidance entitled Real-World Data: Assessing Electronic Health Records and Medical Claims Data to Support Regulatory Decision-Making for Drug and Biological Products. The guidance aims to provide drug sponsors with considerations should they wish to use real-world data (RWD) drawn from electronic health records (EHRs) or medical claims data in their clinical studies to support regulatory decisions related to the safety and efficacy of a drug.
Continue Reading FDA Issues Guidance on Using Electronic Health Records and Medical Claims Data in Clinical StudiesCMS opens Notice of Funding Opportunity (NOFO) for the Transforming Maternal Health (TMaH) Model
In December 2023, the Centers for Medicare & Medicaid Services (CMS) announced a new model called the Transforming Maternal Health (TMaH) Model, the first of its kind to focus solely on improving maternal health care for Medicaid and Children’s Health Insurance Program (CHIP) beneficiaries. The model is intended to support state Medicaid agencies to address the physical health, mental health and social needs of mothers by developing whole-person approaches to pregnancy, childbirth, and postpartum care. The model’s overarching goal is to reduce disparities in access and treatment and to improve outcomes and experiences for mothers and their newborns. On June 26, 2024, CMS released the Notice of Funding Opportunity (NOFO) for states to apply. The NOFO will close for applications on September 20, 2024.
Continue Reading CMS opens Notice of Funding Opportunity (NOFO) for the Transforming Maternal Health (TMaH) ModelCMS Releases CY 2025 Hospital OPPS Rule and ASC Proposed Rule
On July 10, the Centers for Medicare & Medicaid Services (CMS) released the Calendar Year (CY) 2025 Hospital Outpatient Prospective Payment System (OPPS) and Ambulatory Surgical Center (ASC) proposed rule (CY 2025 OPPS/ASC Proposed Rule), which contains proposals to update OPPS and ASC payment rates by 2.6 percent in addition to proposals that address health disparities, expand access to behavioral health care, advance maternal health care, and promote safe, effective, and patient-centered care.
Continue Reading CMS Releases CY 2025 Hospital OPPS Rule and ASC Proposed Rule